SPECULATIVE DESIGN
MINDFULNESS
BOREDOM
BRANDING
Dec 2023
BA University Project
3rd year
LAZY Boredom Cafe
LAZY is a speculative design project reintroducing the luxury of doing nothing through a boredom cafe. In a society obsessed with speed, toxic productivity and infinite streams of online distractions, the cafe provides visitors with a place to pause, unwind and find solace in boredom.
Blissful boredom is achieved through the food and drink containing in-house developed TBC Oil*, a boredom-inducing stimulant that reduces the desire to reach for distracting devices.ing boredom, let’s appreciate it for its ability to clear mental clutter, spark creativity, and promote slow living.
*TBC stands for The Boredom Cafe
Our direct, typography-led packaging brings serenity into our cafe. It utilises minimal patterns
that do not overwhelm our customers. Instead, embossed elements such as our logo subtly fill
the empty space.
Lazy prides itself in developing premium TBC oil entirely in-house. Each 60 ml bottle contains
approximately 300 mg of TBC, with approximately 1200 drops per bottle, for a total of 0.25 mg
TBC per drop.
We recommend 1 mg per serving, so we add 4 drops to our black coffee or brownies. TBC oil
is made from natural, organic, and ethically sourced ingredients. Furthermore, we are vegan-
friendly and made in the UK.
Simple posters and signage inviting burnt-out customers into the cafe.
Getting straight to the point of what we serve.
With modern media providing us with an infinite number of options and
distractions, Lazy aims to eliminate this by only offering its customers
one food and one beverage option: black coffee and/or a brownie.
The menu’s minimalist design reflects the cafe’s calm and distraction-
free nature. Furthermore, the logo and text are lightly embossed,
conveying empty space whilst also exuding a premium finish.