NATURAL HAIRCARE
Personal Project
Kinki is an all-natural, sustainable, unisex shampoo bar for a globally conscious Gen-Z audience with naturally kinky, coily or curly hair. ‘Kinki’ is derived from the phonetic pronunciation of “kinky”, a term typically used to describe tighter African curl patterns.
Many a time, people who identify as male and non-binary are excluded from the conversation around curly hair care, and products are heavily branded and advertised towards women only.
As a response, Kinki aims to bridge that gap and encourage more inclusivity and representation for all people with tighter curl patterns.